Digital Marketing & Social Media Strategy

This course is designed for marketing professionals, business owners, entrepreneurs, brand managers, and digital marketing professionals who are looking to enhance their understanding of digital marketing strategies and social media platforms. It is suitable for individuals in leadership or managerial positions responsible for driving digital marketing initiatives, developing social media strategies, or overseeing brand visibility in the digital space.

Day 1: Introduction to Digital Marketing & Strategy Development

• Overview of digital marketing and its evolution
• Key components of digital marketing strategy
• Aligning digital marketing with overall business objectives
• Developing customer personas for digital campaigns
• Creating a digital marketing roadmap
• Practical exercise: Defining your digital marketing goals and objectives
• Case study: Examples of successful digital marketing strategies

Day 2: Social Media Marketing Strategy

• The role of social media in digital marketing
• Choosing the right social media platforms for your brand
• Developing a social media content strategy
• Community building and engagement through social media
• Paid social media advertising: Facebook, Instagram, LinkedIn, etc.
• Practical exercise: Creating a social media campaign plan
• Case study: Best practices for social media marketing

Day 3: Search Engine Optimization (SEO) & Content Marketing

• Introduction to SEO: On-page and off-page optimization
• Keyword research and creating an SEO strategy
• Content marketing fundamentals: Developing high-quality content
• Blog writing, video content, and other content types to attract customers
• Optimizing content for search engines
• Practical exercise: Conducting keyword research and creating an SEO-friendly content plan
• Case study: Successful content marketing campaigns

Day 4: Paid Digital Advertising & Email Marketing

• Understanding digital advertising platforms: Google Ads, display ads, and social media ads
• Creating and managing paid advertising campaigns
• Budgeting and bidding strategies for paid ads
• Introduction to email marketing: Creating effective email campaigns
• Building and segmenting an email list for personalized marketing
• Practical exercise: Designing a paid advertising and email marketing campaign
• Case study: Leveraging paid advertising for growth

Day 5: Analytics, Measurement, and Future Trends

• Introduction to digital marketing analytics tools
• Tracking performance metrics and KPIs (Key Performance Indicators)
• Google Analytics and social media analytics
• How to analyze campaign data and adjust strategies for better performance
• Future trends in digital marketing: AI, voice search, and video marketing
• Practical exercise: Analyzing campaign data and optimizing strategies
• Case study: Adapting digital marketing strategies based on data analysis