Public Relations in the Oil and Gas Industry
Public Relations & Media
Public Relations in the Oil and Gas Industry
| Duration | 5 Days |
|---|---|
| Language | English |
| Course Format | Classroom/Online |
| Certificate | Yes |
Detail
This Public Relations in the Oil and Gas Industry course by MasterPeak Training Center (MTC) is designed to help organizations craft compelling narratives, strengthen relationships with stakeholders, and enhance brand reputation. Effective public relations are key to engaging local communities, governments, campaigners, and the media, ensuring a positive corporate image.
The energy sector plays a vital role in the global economy but often faces criticism from the media and various stakeholders. Strategic PR campaigns are essential to shaping public perception, managing crises, and reinforcing corporate reputation.
This intensive course takes a problem-solving approach, aligning PR strategies with business objectives. Participants will learn to develop impactful communication tactics, manage media relations effectively, and mitigate reputational risks while ensuring consistent brand messaging.
By the end of this course, participants will be able to:
- Develop PR strategies that align with business objectives and stakeholder expectations.
- Select and implement effective PR tools and techniques.
- Plan and execute strategic PR campaigns with measurable results.
- Anticipate, assess, and mitigate reputational risks.
- Effectively engage the media to secure positive coverage.
This course is ideal for professionals responsible for corporate communications and stakeholder relations, including:
- PR, Corporate Communications, and Media Relations Officers.
- Public Affairs and Government Relations Managers.
- Community Engagement and CSR Specialists.
- Senior Managers and Team Leaders in the Oil & Gas Sector.
- External Affairs and Reputation Management Professionals.
Day 1: THE COMPLETE PR / COMMUNICATIONS PROFESSIONAL
- The Role of PR and Communications in the Oil and Gas Industry.
- Managing Industry Reputation and Public Perception.
- Stakeholder Identification and Engagement (Government, Regulators, Communities).
- Building a Strong Brand and Corporate Identity.
- Effective Communication Across the Energy Supply Chain.
Day 2: TELLING YOUR STORY – AND GETTING IT HEARD
- Setting SMART Objectives for PR Success.
- The Psychology of Persuasion in Communication.
- The Power of Storytelling in Shaping Public Opinion.
- Selecting the Right Communication Channels (Traditional & Digital Media).
- Building Effective Relationships with Journalists and Media Outlets.
- Leveraging Social Media to Amplify Corporate Messaging.
Day 3: THE POWER OF COMMUNITY – CSR IN ACTION
- Sentiment Analysis and Identifying Public Concerns.
- Managing Relationships with NGOs and Advocacy Groups.
- Designing CSR Programs for Long-Term Community Engagement.
- Aligning Corporate Values with Community Expectations.
- Encouraging Employee Participation in PR and CSR Initiatives.
- Transparency and Ethical Communication in CSR Reporting.
Day 4: CRISIS AVOIDANCE AND CRISIS MANAGEMENT
- Environmental Scanning and Risk Identification (SWOT & PEST Analysis).
- Advanced Issues Management and Crisis Preparedness.
- Developing a Crisis Communication Plan (Dark Websites, Rapid Response Teams).
- Media Spokesperson Training and Interview Techniques.
- Handling Crisis Scenarios and Rebuilding Corporate Trust.
Day 5: PUTTING IT ALL TOGETHER
- Managing Reputation Across Traditional and Digital Media Platforms.
- Writing and Distributing Effective Press Releases.
- Developing a Holistic PR and Communications Strategy.
- Engaging and Aligning Communication Efforts with Executive Leadership.
- Measuring PR Effectiveness and Improving Future Strategies.
Classroom Dates
Doha (Qatar)
5950€
Dubai (UAE)
5950€
Istanbul (Turkey)
5950€
Manama (Bahrain)
5950€
Milan (Italy)
5950€
Vienna (Austria)
5950€
Dubai (UAE)
5950€
London (Uk)
5950€
Madrid (Spain)
5950€
Dubai (UAE)
5950€
Online Dates
Online
3950€