Personal Branding & Image Management

Duration 5 Days
Language English
Course Format Classroom/Online
Certificate Yes

Detail

Overview

This course equips professionals with the skills to build and manage their personal brand, both in-person and online. Participants will learn how to enhance their reputation, influence, and visibility through strategic image management. The course covers key aspects of personal branding, including communication techniques, online presence, networking, and professional conduct, empowering individuals to project a strong, authentic brand that resonates with their audience and accelerates their career.

Objectives

  • Understand the principles of personal branding and its importance in career development.
  • Learn techniques for creating and managing an authentic personal brand.
  • Master communication strategies, including body language and online presence.
  • Develop strategies to effectively network and expand professional connections.
  • Learn how to maintain a consistent and impactful image in both professional and personal contexts.

Target Audience

  • Professionals looking to advance their careers or build their personal brand.
  • Executives, managers, and team leaders aiming to enhance their influence and visibility.
  • Entrepreneurs and consultants seeking to differentiate themselves in the market.
  • Individuals preparing for career transitions or seeking new opportunities.

Outlines

Day 1: Introduction to Personal Branding

  • Defining personal branding and image management
  • The importance of a strong personal brand
  • Assessing your current personal brand
  • Identifying your values, strengths, and unique selling points (USPs)

Day 2: Building Your Personal Brand

  • Crafting your brand message and positioning
  • Developing your online presence (social media, websites, etc.)
  • Tailoring your brand to your target audience
  • Consistency and authenticity in branding

Day 3: Communication Strategies for Personal Branding

  • Mastering verbal and non-verbal communication
  • Enhancing your presence through body language
  • Creating an impactful elevator pitch
  • Effective networking and building relationships

Day 4: Managing Your Image Online

  • Social media strategies for professionals
  • Personal branding on LinkedIn, Twitter, and other platforms
  • Managing online reputation and handling criticism
  • Content creation and thought leadership

Day 5: Maintaining and Evolving Your Personal Brand

  • Staying relevant and adapting to changes in your career
  • Overcoming challenges and setbacks
  • Building credibility and trust over time
  • Action plan for ongoing personal brand development

Classroom Dates

12 - 16 May 2025
Paris (France)
5950€
25 - 29 May 2025
Abu Dhabi (UAE)
5950€
8 - 12 June 2025
Dubai (UAE)
5950€
21 - 25 July 2025
Rome (Italy)
5950€
24 - 28 August 2025
Doha (Qatar)
5950€
8 - 12 September 2025
Amsterdam (Netherlands)
5950€
10 - 14 November 2025
Berlin (Germany)
5950€
17 - 21 November 2025
Dubai (UAE)
5950€
22 - 26 December 2025
Madrid (Spain)
5950€

Online Dates

7 - 11 July 2025
Online
3950€
15 - 19 September 2025
Online
3950€