Business Innovation & Strategy

Duration 5 Days
Language English
Course Format Classroom / Online
Certificate Yes

Detail

Overview

The Business Innovation & Strategy course explores how organizations can develop and implement innovative strategies to stay competitive and achieve sustainable growth. Over 5 days, participants will gain practical insights into the process of innovation, from idea generation to implementation. The course will also cover strategic thinking, competitive advantage, and how to align innovation with business objectives. By blending strategic frameworks with creative innovation practices, participants will learn how to design and execute business strategies that foster growth, adaptability, and value creation.

Objectives

  • Understand the key principles of business innovation and how they align with organizational strategy.
  • Learn various frameworks for generating and assessing innovative ideas.
  • Develop strategies for implementing innovation within an organization.
  • Understand how to foster a culture of innovation to sustain long-term business success.
  • Learn to evaluate market trends, competitive dynamics, and customer needs to drive innovation.
  • Gain practical skills to align innovation with overall business objectives and strategy.

Target Audience

This course is designed for senior executives, business leaders, entrepreneurs, strategy managers, and innovation managers who are responsible for driving innovation and strategic decision-making within their organizations. It is also suitable for professionals working in product development, marketing, and business development who want to develop a deep understanding of how innovation and strategy work together to drive business growth.

Outlines

Day 1: Introduction to Business Innovation and Strategy

  • Understanding the role of innovation in business strategy
  • Key concepts of business innovation and strategic planning
  • The relationship between innovation, business growth, and competitive advantage
  • Analyzing innovation in the context of industry trends and market dynamics
  • Frameworks for innovation: Disruptive vs. incremental innovation

Day 2: Innovation Strategy Frameworks

  • Developing an innovation strategy aligned with business objectives
  • Tools for idea generation and innovation assessment
  • Exploring design thinking and the innovation funnel
  • Building and sustaining a pipeline of innovative ideas
  • Case study: Successful business innovation strategies

Day 3: Building a Culture of Innovation

  • Fostering creativity and collaboration within the organization
  • Creating an environment that supports innovation
  • Leadership’s role in driving innovation culture
  • Organizational structure and resources to support innovation
  • Case study: Companies with a strong innovation culture

Day 4: Implementing Innovation

  • Translating innovative ideas into actionable strategies
  • Identifying and overcoming barriers to implementation
  • Integrating innovation into business operations and decision-making
  • Project management approaches for innovation initiatives
  • Measuring and evaluating the success of innovation efforts

Day 5: Innovation and Strategic Growth

  • Aligning innovation with long-term strategic goals
  • Evaluating competitive threats and market opportunities
  • Building innovation into your business model
  • Strategies for sustainable innovation and strategic growth
  • Final group exercise: Developing a comprehensive innovation and strategy plan

Classroom Dates

11 - 15 May 2025
Manama (Bahrain)
5950€
19 - 23 May 2025
Barcelona (Spain)
5950€
23 - 27 June 2025
Milan (Italy)
5950€
6 - 10 July 2025
Dubai (UAE)
5950€
11 - 15 August 2025
Madrid (Spain)
5950€
14 - 18 September 2025
Dubai (UAE)
5950€

Online Dates

14 - 18 July 2025
Online
3950€