The Art of Persuasion & Influence in Leadership

Duration 5 Days
Language English
Course Format Classroom / Online
Certificate Yes

Detail

Overview

Persuasion and influence are essential leadership skills for driving change, motivating teams, and achieving organizational goals. This course provides leaders with practical techniques and strategies to enhance their ability to persuade and influence others, both within their teams and across the broader organization. Participants will learn how to communicate persuasively, build trust and credibility, and navigate the dynamics of influence in complex leadership scenarios.

Through a blend of theory and real-world examples, participants will gain insights into the psychology of persuasion, how to identify and adapt to different communication styles, and how to apply influence techniques to inspire action and foster collaboration. By the end of the course, leaders will be equipped to effectively persuade others, influence outcomes, and cultivate lasting relationships that drive success.

Objectives

  • Understand the psychological principles behind persuasion and influence.
  • Learn key techniques to persuade and influence others with integrity and authenticity.
  • Enhance communication skills to engage and inspire others.
  • Develop strategies to build trust and credibility as a leader.
  • Navigate different leadership situations and adapt persuasive approaches accordingly.
  • Learn to influence key stakeholders, manage resistance, and drive change effectively.

Target Audience

  • Senior leaders, managers, and executives looking to enhance their persuasive abilities and influence within their organizations.
  • Team leaders who need to inspire action and motivate their teams effectively.
  • HR professionals and organizational development specialists focused on leadership development.
  • Sales and marketing professionals who want to strengthen their ability to influence and persuade clients and partners.
  • Anyone looking to improve their ability to lead through influence and persuasion in a professional setting.

Outlines

Day 1: Introduction to Persuasion & Influence

  • Understanding persuasion and influence in leadership
  • The psychology of persuasion: Key principles
  • Influence vs manipulation: Ethical considerations
  • Building trust and credibility as a leader
  • Case studies: Persuasive leadership in action

Day 2: Persuasive Communication Techniques

  • Communication styles and their impact on persuasion
  • Verbal and non-verbal communication for influence
  • Using storytelling to persuade and inspire
  • The role of active listening in influencing others
  • Practical exercises in persuasive communication

Day 3: Influence Strategies for Leaders

  • Building rapport and emotional connection
  • Adaptability in leadership: Flexing influence styles
  • Persuading different personality types
  • The power of reciprocity and social proof in leadership
  • Influence without authority: Leading from any position

Day 4: Overcoming Resistance & Managing Objections

  • Identifying and understanding resistance to influence
  • Techniques for overcoming objections and skepticism
  • Using negotiation tactics in persuasive leadership
  • Case studies on managing resistance in leadership scenarios
  • Role-play exercises: Influencing under pressure

Day 5: Applying Influence for Organizational Change

  • Leading change through persuasion and influence
  • The influence of vision and values in driving transformation
  • Aligning team goals with organizational objectives
  • Influencing up and down the leadership hierarchy
  • Final workshop: Creating an action plan for applying persuasion in leadership

Classroom Dates

12 - 16 May 2025
Paris (France)
5950€
26 - 30 May 2025
Milan (Italy)
5950€
9 - 13 June 2025
Dubai (UAE)
5950€
23 - 27 June 2025
London (Uk)
5950€
7 - 11 July 2025
Abu Dhabi (UAE)
5950€
21 - 25 July 2025
Istanbul (Turkey)
5950€
18 - 22 August 2025
Madrid (Spain)
5950€
15 - 19 September 2025
Rome (Italy)
5950€
29 - 3 September 2025
Amsterdam (France)
5950€
13 - 17 October 2025
Barcelona (Spain)
5950€
27 - 31 October 2025
Dubai (UAE)
5950€
10 - 14 November 2025
Kuwait
5950€
24 - 28 November 2025
Istanbul (Turkey)
5950€
15 - 19 December 2025
Paris (France)
5950€

Online Dates

4 - 8 August 2025
Online
3950€
1 - 5 September 2025
Online
3950€
1 - 5 September 2025
Online
5950€
29 - 2 December 2025
Online
3950€